"""Boogie is the first time EA has granted Nintendo an exclusive in many years,""" Actually, its the third. They've already published SSX Blur, and given a lot of details about My Sims. They also are publishing "next-gen exclusive" MoH:Vanguard soon.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.