How would new games sell if they were only $30 bucks

[PandaexpressPanda]

I'm talking new releases not like greatest and platinum hits....... I remember a few years back 2K sports games tried selling thier games for only $20 bucks, i'm not sure how many they sold but I know i picked up 2 of their games..... I think games would sell alot better but it would probably be harder to make back the money you lose for selling so low :(