I would not say that Sony is winning. However, I would not claim that launch sales are all that significant either. The top 5 launches in the industry were N64, Dreamcast, Gamecube, Xbox, and Wii. The path those different systems took from there has been quite varied, and you'll notice the distinct lack of the two best selling systems ever. 360's year headstart is far more important than whether it performed well at launch or not. In Europe, Sony doesn't even have any competition. We'll see if Nintendo or Microsoft can kick it up a notch, but Nintendo's best performance ever there was 8 million units, while PS2 is at 45 million. Sony was the first to pay serious attention to "other" territories, and it paid huge dividends. God of War 2 does have the potential to cause a distraction for the PS3, but the improved brand for GOW3 will help PS3 longer term. The God of War franchise has the potential to be the next Gran Turismo.