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I think 360 must do much better than that too.

Lets compare it with ps3,
Equally good games, better online but not free unlike ps3, lower price point.

Then everything being equal, it MUST sell much better than ps3 though it sells barely the same, slightly better today. The key point here is that everything is NOT equal. Sony has a brand name, which is phenomenal in Europe. Xbox is still not well known or well regarded in "Others". In many countries, Console = Playstation. Here are a few points about xbox shares (generally),
- It (xbox shares) increases as English Language prevails,
- It increases as the development level of a country increases.
- It decreases from America to the East.

Lets compare it with wii,
- 360 has Much better games than wii in terms graphical quality and from hardcore gamer's perspective. However, Wii has a much better line-up of intriguing, innovative, much more accessible, and much simpler, more addictive, and more party games with a well known 1st-2nd party support and brand loyalty.

- 360 has much better online but not free unlike wii
- Wii is compatible with gamecube and supports many legacy nintendo titles
- Pricing is much simpler and design is much more efficient and sleek.

Above all, there is the Nintendo brand.... Its still unbelivable that against all that price-cut nintendo sells more than twice 360! I, personally am a 360-PS3 fan, and dont like nintendo games, but some facts need to be admitted.



Playstation 5 vs XBox Series Market Share Estimates

Regional Analysis  (only MS and Sony Consoles)
Europe     => XB1 : 23-24 % vs PS4 : 76-77%
N. America => XB1 :  49-52% vs PS4 : 48-51%
Global     => XB1 :  32-34% vs PS4 : 66-68%

Sales Estimations for 8th Generation Consoles

Next Gen Consoles Impressions and Estimates