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like with all MMOS it will really depend on the point if the devs can deliver a game that is fun enough for longtime play, offers enough options of different things to do for all types of players with different playstyles (casual players, pvp players, hardcore raiders....)
additional factors will be how the hardware requirements will be, how much new things it will really offer, how good it does the standard things everybody expects from an mmo (chat, user interface, character developement, story line, quests, immersion into the gameworld...)

KOTR MMMO definitely will get a lot hype and it will most likely see very high initial sales but if it can get as big as WoW will depend more on the lasting apeal of the game and players bringing their friends and friends of the friends to the game. Even wow needed 2-3 months to reach the first million subscribers and over a year to reach 5 millions+. if players don't stay for that long and bad user reviews spread out in the gaming communities the game won't reach WoW numbers and will most likely end up in the 100-500k subscribers range where most other MMOs run.

Do i want to be KOTR MMO to be as big as WoW? yes definitely, but i have learned over the last years not to judge a MMOs long term chances just based on hype and announcements for it. Announced features tend to be missing in released games, release dates tend to be pushed back, games tend to be buggier than expected... So i will reserve my judgement on this game like on any other MMO till i have played the beta or read enough leaked user feedabacks on the beta.

finally i would like to say this game is still years away and they have only announced basic features yet. Looking at the usual developement cycles for MMOs and at how early stages they tend to be announced i think we won't see a beta before mid/late 2010 and a release in 2011. So way too early for me to get hyped about it.