NJ5 on 25 October 2008
Sony's big problem is this:
http://finance.yahoo.com/currency/convert?amt=1&from=EUR&to=JPY&submit=Convert
http://finance.yahoo.com/currency/convert?amt=1&from=USD&to=JPY&submit=Convert
During last year's holiday, a 400 € PS3 (about 330 € before tax) would give Sony about 55,000 yen in revenue. Right now, they get only 41,250 yen. From their perspective, that's almost like a price cut!
The US dollar hasn't dropped as much, but it still had a big drop (about 15%). If the exchange rates get any lower, Sony is going to lose a shitload of money in the holiday season.
My Mario Kart Wii friend code: 2707-1866-0957
