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Long after the hardcore clones have been forgotten Nintendo will be written in stone as the most innovative, creative and therefore successful game company to have ever existed.

Though under appreciated critically, apart from its marketable economic success, Wii fit, Nintendogs, Brain Train, etc will be known as THE most important shifts in game culture in early 21st century entertainment.



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.