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Aye there are too many analysts around. They slashed their profit projection down from originally 6 billion dollar to 2.5 billion dollar.

So no the company is hardly going down. Apple has shown the world that people are willing to buy a premium for better and consistently great products. And Sony has the same basic strategy. Its TVs are slicker, its cameras more polished and the Notebooks are second only to Apple when it comes to refinement.

Is this the right strategy or should they go down in price and quality and fight mano a mano against their korean enemies? I don't know and this analysts doesn't either.