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rasone77 said:

...
Therefore, from an analysits perspective it doesn't make a whole lot of sense to go into a market with no established IP's, high start-up cost, and a very good chance that your console will be forced out of the market within a couple generations.

I could list a slew of examples to support this. (panasonic, Atari, Sega, Nokia, Coleco, ect, ect, ect.)

And a little company called Sony too :)