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Imperial said:

Well one of the XBOX 360's key franchises moves to multiplatform , the problem with depending on third part developers for exclusivity is that the future of the franchise on any platform is purely dependant on sales potential.

Why should Gears Of War 3, Mass Effect 3 , Star Ocean 4 etc remain exclusive to the XBOX 360 without a money hat ,all games have established fan bases PS3+360 > 360 . Sony can rely more on first party development than MS ( who recently broke up alot of theirs) GT , God Of War , Uncharted , Resistance , Little Big Planet , Ico , Ratchet and Clank , White Knight Chronicles , Getaway & Eightdays(development currently halted though) and so many more existing and new franchises will never be seen on another platform as long as Sony is still making hardware to play it on.

 

Even with moneyhats, they can still come over a year later, like the original Bioshock.