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Now that I think about it more, Apple, in my opinion, would make the most headway doing so. Think about it. How many console games get ported to PC, but NOT Macs? If Apple had a console, got a mid-big name third party studio, they could make exclusives for their iCore (Apple core lolol :P) and THEN have Mac ports, though I'm unsure if they'd be exclusive to the Mac. This would see an increase in Mac marketshare and gaming would ACTUALLY take place on a Mac. Apple + IBM + AMD (Ati) = leet console, toss in some multimedia iPod/Phone things, with access to the Apple Store? Mmmm, might be a hit.