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^^^^ While there can be challenges to the Wii's dominance, Blu Ray is not a factor. The market for Blu Ray has outright halted its growth due to the lackluster economy. There have been several reports questioning if Blu Ray will ever be a threat to standard dvds before digital distribution takes over. What needs to happen is PS3s to start selling for $300, and for complete 360s (not the gimped arcade version) to start selling at the same price as the Wii. Until then, the Wii is going to come out with larger and larger sales gaps.