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This commercial isn't targeting people like us who knows what resistence is about, have been hyped about its release for month and will get it regardless of a commercial or not.

Its targeted at people thats never heard of resistence and I think Sony did a good job of it; its is unique enough to grab a man's attention, has enough eye candy to keep a man's interest and leaves enough mystery to tug at a man's curiousity.

On a personal level, I like the artism of the piece.