IMO Microsoft by far, they started with buying Quick & Dirty OS from a developer who completely ripped off CP/M (down to the source code), but it was more limited and handicapped, actually it was a horrible product they sold as their own.
What followed was a lot of monopoly abuse, the endless antitrust cases were evident of this. If you digg deep enough you'll see how they stopped a lot of technology progress, bullied a lot of smaller innovative companies, after killing them off settled for pocket money while admitting no wrong doing.
Microsoft only cared about increasing their market share with the 360, so a lot of mud slinging, misinformation campaigns and quality control taking the back seat.
Nintendo is IMO a great company, the best computer game products targeted at small kids. A glorious history with Donkey Kong and Mario Brothers. They mainly produce cute stuff it's hard to look at them as evil. They are a small very focussed video games only company.
Sony is IMO the greatest of the three, they are competitive on many fronts of consumer electronics and entertainment in a far more broard sense. They are an important driving force within the industry (like for instance Philips), lots of R&D, no real monopolies. Their biggest crime in some people's minds seem to be that they released the PS3 at a relatively high entry pricing (ignoring the fact the PS3 should from a technical perspective be more expensive and a much cheaper PS2 is still supported as well). A lot of stuff is greatly exagerrated and made up by fanboys to make them look as bad as possible, but if you do some research the bulk of arguments brought forward are really just minor stuff.
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