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Sony. Not only did they take Sega out of business, but they dismantle Sega after Sega decided not to be partners with Sony on a platform. That's cold. It aint like Sega dissed Sony they just were doing their own thing. Although it didn't help them. Plus someone in Sony has stated in the past that anything that says Sony will sale. They taunted the Wii before it was released and didn't look at it as competition, and thought the 360 was out of their league. But so far it hasn't panned out for them.