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As a fan of Sony I would like to see them sell more consoles by lowering prices. However I recognize that it's a business and as such Sony has to take decisions which takes into consideration their profit margins. And as some people have pointed out already we are now entering the holiday season so they will sell a good amount of consoles regardless. The best thing to do for the health of the company is to stay the course until next year and when the time comes deliver a $100 price cut.