High end PC gaming is expensive. Yes I understand that some of you could build a rig like that for less than the cost of a PS3. Most people can't or don't want to.
Of course you only have to buy one controller for most PC games, most of them don't have multi-player offline/no lan modes.
My point is that Mass consumers are turned off by all of the jargon and complexities.
Hell I do web programming and I don't want to mess with all that. I want to put my game in and play it.
No one is arguing that PC games don't look the best.
I would cite regulation, but I know you will simply ignore it.