Europe is a huge market, and Playstation is a huge brand. Sony should have no problem selling the first 1million PS3's within a few days. I just checked out our local shopping centre (Melbourne). EB,Toys R Us, JBHiFi. All had heaps of PS3 promotions, and PS3 demo units. Didn't ask, but it looked like all stores all had stock available. Saw plenty of consumers checking it out - but no one who actually bought one (DS, PS2, PSP and other games were bought instead). I don't think its going to be huge here. One of my friends from work went to the launch at some store in the city - and said he was the only person there (so or he said). The challenge for Sony was never going to be the first mill (or even 2nd mill) - its the "other" units. (just spoke to one of my mates in Sydney - who has always been a Playstation boy - and to my surprised he has bought a Wii! Influenced by his girlfriend...).
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