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End of generation:
Wii: 100 Million
360: 55 Million
PS3: 50 Million

I'd love to see the PS3 catch up to the 360 but I don't think that it will happen without a price drop and more exclusives. Blu-ray could help but I'm not sure how much. Most consumers probably don't know what Blu-ray is much less that PS3 can play them.