Viper1 on 14 October 2008
1. EA tried their one console once upon a time and it failed.
2. EA's revenue stream and market reach would shrink to a margin shareholders would never accept.
3. 4 major players in the home console space would dilute consumer spending which very well could lead to another market crash (that's why it crashed in 1983).
The rEVOLution is not being televised
