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Soleron said:

Who cares about the underlying technology if it doesn't play games as good

It might surprise you to know that large-scale video editting is often even more demanding on system resources than most of the PC games out there.  In fact, a good friend of mine upgraded her video card to help her in this area and she hardly plays any games on her computer at all.

Soleron said:

We buy one card in the shops, whatever it is labelled, and ATI's cards provide the best value for money and best performance per watt for every price range from top to bottom.

I wouldn't presume to speak for a majority of people out there as that would be incredibly arrogant of me however I can say that neither I nor even my avid PC gaming friends have ever really stopped to seriously care about "performance per watt."  Power usage is important as far as knowing if a PSU can run it but that's about it really.  "Performance per watt" sounds more like a fun buzz phrase used by a salesman pushing a product.

Soleron said:

Splitting one GPU into two isn't usually visible at the consumer level due to good drivers, and ATI makes more money per chip due to higher yields and smaller die sizes than Nvidia.

Now why do you go from talking about what the consumer is thinking to something that seemingly no consumer would care about?  Do you care about the profit margin of the company when you buy a new kettle or vacuum cleaner?