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And as the best value proposition, well I agree, but I've happily got a PS3, so of course I'd say that, otherwise I wouldn't have got one. I do believe though at the shopping centre that when mummy goes to buy Billy a console, mummy not knowing anything about consoles will not be able to see the value proposition. Sure, a lot of the time Billy would be able to understand the value proposition and tell his mummy what he wants, but I'm sure a fair amount of the time he won't, or mummy who's wallet ultimately decides will determine that paying off more of the mortgage is a better value proposition than buying the most expensive console on the market, and that Billy can suck it up.