I was thinking that something which would be interesting for EA to do would be to enter into PC market with "Gaming" PCs ...
There are a lot of people (like my sister) who would like to play videogames on the $500 PC (or $700 laptop) they bought who are not being well serviced. They are not looking for a system that (most) people would really consider a gaming rig, but they just want something which will reliably play PC games they're interested in for the next several years.
In theory, EA could easily select some very inexpensive hardware sell it at a high margin (for what the hardware is) and support that hardware for years and people would feel (reasonably) comfortable buying that system. On top of this, if EA is supporting hardware you can be (reasonably) certain that most publishers would support the same hardware for almost all of their games.
