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First off, the economy isn't as bad across the entire US as the media likes pretend, because if it isn't on the east coast or California they usually don't care. Some of the "poor, rural" states are still strong right now because their economies are based off of things that have a steady demand, like a thing called food. The AP had an article about it if you are interested.

But Sony only posted a small profit last quarter and they are still down 3.3 billion since the launch of the ps3 and they are willing to take a chance this Christmas if need be to make some of that money back.