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Munkeh111 said:
I think they need to buy out several programmes to market this, it takes a lot of explaining, and though viral marketing works, a massive TV ad works better

Actually, you would assume the great job PS3 fanboys have done promoting it is helping sony greatly

 

I'm sure the beta has done wonders.  It got the word of mouth train rolling weeks before release.

This is the type of game that's hard to really understand unless you play it, and just think of how many people have now played the game via friends who have the beta, and now plan on getting a copy day one.