shams said:
Scratch resistance has nothing to do with "ease of use". Durability is completely different - and while is a good and valid benefit, it goes along with the concept of a "premium" product. You would be annoyed if you paid $40 for a BluRay movie (what they cost here in Oz) and they got scratched and become useless. As we were discussing, DVD has "tangible" ease-of-use benefits over VHS - BluRay much less so over DVD. So people were more inclined to pay the extra money for them, as they could see the real benefits (to them). That manufacturing point is actually incorrect, but I understand what you are trying to say. The problem is that DVDs are dirt cheap to produce (mass produce at something like 10c-30c each, if not less) and there is a HUGE price differential between the manufacturing price and the selling price (like 1:50-1:100). (This is why its feasible for supermarkets to sell DVD movies at $7 each, and still make a profit) Even if BluRay discs were cheaper to stamp, the price saving at the end point would be nothing. Rather - the point of BluRay is to push a "premium" product - higher price point, higher quality, higher profit margin. If BluRay discs fall to DVD price, and BluRay players fall to DVD price - where is the extra profit? If anything, all that extra content and requirements for BluRay movies cost MORE to include - so the production cost is slightly higher. Disney will *never* release exclusive movies on BluRay (nor will any other company - even Sony!) - and why? Because it would cut their sales down by 90% - and cost them 80%(+) of the profit on a release. Even exclusivity periods - they could make a release exclusive to BluRay for a time - but even this will cost them money. Because in the, BluRay is about one thing only - allowing movie companies to make more profit - not less. |
Disney will and so will Sony. They both have a substantial amount of money invested in BR. All you have to do is look at what Disney did with DVD, they released exclusives. It WILL happen, it's just a matter of time.