Honestly, I don't see how Home will make it easier. Plus avatars and social-MMOs are not exactly cutting edge or cool.
People who want to live a fantasy Second Life are playing Second Life. People who want to play games, play games.
How 'bout they put a couple of those people on to a team to figure out software emulation? How 'bout they fire the Home team, and hire a decent marketing firm to make effective ads?
I would cite regulation, but I know you will simply ignore it.