Milking it.
Anything with the name Halo on it will sell. And I mean sell. Didn't that Halo book sell out on Amazon?
MS will be milking it because the sheeple/fanboys will buy it. They know it will sell, and probably the games will have subpar quality due to knowing it will sell and therefore not putting effort into the game. MS will probably pay off some previewers to make it sound good and reviewers as well to make people buy it. Just part of the Halo sale plan.
Kimi wa ne tashika ni ano toki watashi no soba ni ita
Itsudatte itsudatte itsudatte
Sugu yoko de waratteita
Nakushitemo torimodosu kimi wo
I will never leave you