WTF are you talking about? Milking it...HULLO...Final Fantasy...MGS...to name a few. Halo is a franchise, and they are looking to expand it from just first person shooter, so what's wrong with that? Halo Wars looks like it's an instant classic...and Recon is a expansion? Halo Chronicles in ??? so where is the dilusion of the brand...give it a rest, undercover troll.