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This sounds a bit classless coming from the XBox Product Manager, especially on the back of what Sony's president of Worldwide Studios, Shuhei Yoshida, said recently about wanting the 360 to succeed in Japan.

Personally I hope blu-ray succeeds as I would like it to replace DVD as the dominant medium. I prefer having a physical disk rather than downloadable content. Hopefully it won't go the way of SACD, another format I wanted to see get adopted by the mainstream.

HD sets are becoming less expensive and are no longer the preserve of the very well off. With the popularity of LCD HD sets in particular, which look great with HD sources but crap with SD, I think blu-ray adoption is going to be closely linked with the sale of HD LCD sets.