American car companies wasted their time . Not even the japanese, who actually bothered with hybrids, are surviving this so why would you expect the suv manu. to recover.
I believe economists when they say it won't bottom out till it hits 7000, that won't be for a few months (maybe weeks now) and growth is going to be snails pace for another 5 years. There is no rush to reinvest.
Plus side of all this is that even with the Kyoto protocal signed by all countries, and most likely ignored, a recession is ultimately better for the environment. There will be less emissions.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
