| BenKenobi88 said: This is significant because Valve doesn't typically advertise their games much compared to other developers. Orange Box they did a little, but this is a big step up. I believe Halo 3's campaign cost $10 million as well. |
Halo 3's advertisement cost way more than $10 millions I think.
Valve must be pretty confident by letting $10 millions go for L4D, especially when it's being released in just 2 platforms (one less than OB). My 2 cents: When The Orange Box came out it spurred a huge boom on Steam, and added millions of new members and promoted Steam to non-Steam PC gamers. Many of those new members also ended up staying on Steam and started buying other games there too. I think Valve will be counting on that again, and L4D seems to be the perfect game to cause another boom because alot of it's appeal comes from a community, and the only way a PC gamer can be in a millions-based community is on Steam.
I think Valve expects those $10 millions will end up helping both L4D and Steam in the long run.
