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I think blue-ray is doing fine and plan on buying a player this year, but these sales numbers are actually not saying blue-ray is doing well but that Iron Man is doing amazingly well. The reason I say that is the ratio of DVD to BD sales of 7.2 million to 500k is actually just inline with what has been happening all year.

Here are some examples of other movies with higher and lower ratios:
http://www.hdtv-news.co.uk/2008/03/28/blu-ray-disc-sales-gain-ground-on-dvd/

 

EDIT:

HEre is a better link actually:

http://www.engadgethd.com/2008/07/18/nielsen-videoscan-high-def-market-share-for-week-ending-july-13t/