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HappySqurriel said:

With how closely Iron Mans target demographic matches the PS3 userbase, how heavily advertized it is, and how it represents the benefit of Blu-Ray is 500,000 really that impressive of sales? With everything this movie has going for it you'd think that it would be able to approach the sales of Halo 3, Metal Gear Solid 4 and Grand Theft Auto 4 yet it didn't even come close ...

 

 You are looking it wrong.  How many threads did we have last two weeks about Blu Ray going to die or is not doing so well? And then we got the news that Iron Man on Blu Ray sells 500k first week.  It is maybe not impressive but it also shows that blu Ray is not dead.