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HappySqurriel said:

With how closely Iron Mans target demographic matches the PS3 userbase, how heavily advertized it is, and how it represents the benefit of Blu-Ray is 500,000 really that impressive of sales? With everything this movie has going for it you'd think that it would be able to approach the sales of Halo 3, Metal Gear Solid 4 and Grand Theft Auto 4 yet it didn't even come close ...

 

I have no idea what the blockbuster dvd's / blurays sell on average per title, but I'm assuming that they cannot be compared to a sequel series like Halo, MGS or GTA.  (all of those were HEAVILY advertized all around.  I haven't even seen one single sound about the Iron man Bluray over here...)