| KBG29 said: I just hope Sony starts pushing t least a couple of games per year. No one has more first party games than Sony, and it has been both a bleasing and a curse. On one hand they have titles that hit every possible consumer out there, and that has made Playstation the most popular brand in gaming history. The bad side of that, is the way Sony has handled their marketing of all these great games. Looking at the numbers VG has for PS games last gen, I see a sad reallity. Game like Jak and Daxter, God of War, Ratchet and Clanck, Killzone, Metal Gear Solid, and many more PS games have suffered dearly, due to the oversaturation on the console, and Sony's lack to support them correctly. If I was in charge of marketing at Sony, I would set a goal to have at least one game that could hit 4 million each quarter. Next year It could start with Killzone 2 in Q1, Infamous in Q2, Uncharted 2 in Q3, and God of War 3 in Q4. There is no reason Sony should not be putting Halo/ Gears type of marketing behind at least one game per quarter. It is just rediculous that a game like Uncharted can not even match a game like Assasins Creed. It is not that the game was not as good, it was the inability of Sony to get any momentum behind the game. IMO this is the biggest thing Sony needs to work on. Starting with Little Big Planet they have got to get behind their games. Get out action figures, have cartoons featuring the properties, toys at McDonalds, do what is required to properly market a big buget project. At this point if Sony was doing any less to push their games, they would be doing nothing. As we stand today I see nothing for the future of Killzone 2 marketing, based on the past that I layed out. If it was me Killzone 2 would be the biggest thing of all time, because if you are trying to sell people something then you have to make them believe that. |
Wow, very nice post, and I couldn't agree more with you. I think Sony should look at Nintendo, they make few games each year, but they hype the shit out of them in a very smart way, and best part, they are not cutting all ads when the games are released, I mean Wii Fit and Mario Kart Wii ads are still running unlike Sony's games.
Many people doesn't recognize the huge PlayStation or Sony game library due to lack of marketing, just look at Siren, it is definitely one of the best, if not the best, horror game to date on any 'next-gen' platform, and yet it is the least talked about horror game. Last year, they did the same with Folklore, a very cool and to some point, innovative Action RPG, but the game failed terribly. Uncharted sold ~120k the month it debuted, thanks to Sony's huge marketing, hopefully, the game reached +1.5 million due to word of mouth being strong for Uncharted.
Seriously, the Wii's success is hardly due to games or any other thing for that matter, it is about marketing and price point, it is mostly the same for every other thing out there, but Sony really lacks in these departments.
However, I see good marketing for LBP, the whole beta giveaways was really smart, it was a win-win situation with gaming websites, they got hits, LBP got more buzz. I hope they continue to market the game after it's release, and not use "let the game speak for itself" thing again.
Like you mentioned, Sony shoud market Killzone 2 very very well, using $15 to $30 million in marketing. They spent more than $60 million in the game, and 4 years for developing it, yet they might recklessly put the game into market with out making people gets aware of the game.
