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Blu Ray has a lot of obstacles to overcome ....economic crisis ,high price point for standalone players and movies ,DVD still going strong ,not so many people knowing exactly what Full HD means,HDTV panels being expensive ,etc etc.

Still ,its slowly gaining market share.If someone told us at this time last year when betweeen HD-DVD and BD were at 3-4% that BD would be right now at 12% in some given weeks I dont think anyone would critice it but say it was overly optimistic.If in the coming holidays it can climb some 4-5% and approach 20% it would be really really impressive ,even at 16-18% it would be around expected.DVD didnt surpass VHS until many years in the market.Still ,its the high spending and quality searching people what will drive this market ...and as time goes by BR will be in a better and better shape.THe estimations are for a 2011 take over ....maybe next year it will be at 25% ,2010 at 35-40% and in 2011 over 50% hence the takeover.Its a reasonable estimation.