The Real Reason Blu-Ray is struggling to take market share.

[xenophon13]

I bought Transformers at walmart for 19.99...all there blurays were that price. But yeah players are really expensive but lets see what happens at Christmas this year.

http://www.walmart.com/search/search-ng.do?search_query=blu+ray&search_constraint=0&ic=48_0&ref=501456.4292595695