There is some reasons about the failure of XBOX360 in Japan. 1. MS can't supply the famous games for users Most of Japanese gaming users is not buy many games, and they buy only a few famous titles like FF and DQ. So, it is very important in Japan to supply such famous title. But MS can't do it. That is why XBOX lost the interest among Japanese gaming users... Indeed, MS supply some games is famous NA or EU. But, in Japan, these games didn't became popular because of the difference of favorites. 2. Trouble of Disk Drive at launch of XBOX In Japan, XBOX(not 360) has the trouble of Disk Drive. And MS said "This is not so serious problem for using." This comment was criticized for many gamer and many has doubtfulness for MS. 3. The problem for the approach of MS in Japan I think MS hasn't done to sell XBOX and XBOX360 in japan. XBOX360 has same better games than Wii and PS3, but MS killed then in Japan. The success of DS and Wii isn't independent to the wonderful advertisement of Nintendo, and it is doubt that the MS make efforts to sell their great games. In Japan, advertisements are very efficient for many users, especially not gamer. Summery: It may be the big reason about the failure of XBOX360 that there is the differences of the thought for game NA and Japan. But I think the some is resulted by MS own.
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