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Typical Australian newspaper not knowing what they are talking about. Blu-Ray sales are on par with early DVD sales were in comparison to VHS sales. Introduction period slow sales gradually picks up in momentum as time goes by. Blu-Ray has been available for only two years or something now.
Blu-Rays will go down in price as production costs decrease and supply increases. Prices of Blu-Rays and Blu-Ray players will fall as technology improves. Price drop would increase sales.