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Struggling economy + new, high priced technology = slow sales? who would have guessed. Seriously, I have a blu ray player and a ps3, and I can tell the difference so it is worth the extra $5 for the blu ray movie to me. I know the companies want to make their billions back and all, but if they want it to take off they need a lower price, and an incentive. For example, release The Dark Knight a week early on blu ray so that people who want the movie go blu ray over dvd. Or maybe Wall-E or some other summer block buster that I can't think of right now. Personally I don't buy as many movies as I used to but I will be getting some this holiday, but there just ins't the line of huge hits that would push the technology. We got Wall-E, Dark Knight, and what? I will be getting Narnia on blu ray but I doubt most will.