Astrodust on 07 August 2007
Mass market = wide audience. So mass marketing is an attempt to reach as many people as possible. When it was seen that mainly kids and teenagers played video games, mass market really meant that if you got most of these people you achieved mass market. Today the market is bigger. So imo mass market means capitalization on a larger scale. I still think if you sold 100 million consoles then you will be considered successful and mass market achieved. However if the guy next to you sold say 200 million consoles it will make it look like they achieved mass market. So I guess if the difference between 2 companies is great enough, only one will be seen as having achieved mass market appeal.
