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I don't pirate IP, but it seems sadly too accepted these days. Why a company goes after it with such zeal depends on the company. A small developer/publisher can't afford to just ignore piracy if they're losing 20% due to piracy and in the red 5% annually. A big company (MS being the prime example) wants to maximize profits to please shareholders, and being a multi-billion-dollar a quarter company makes it difficult to justify why $10-20m wasn't spent to reduce piracy and improve the bottom line.

Do I agree with RIAA's tactics? Heck no! But piracy is called piracy for a reason, and without the rule of law we all lose out.