DeadNotSleeping on 05 October 2008
http://skepdic.com/cognitivedissonance.html
Cognitive Dissonance: Cognitive dissonance is a theory of human motivation that asserts that it is psychologically uncomfortable to hold contradictory cognitions. The theory is that dissonance, being unpleasant, motivates a person to change his cognition, attitude, or behavior. This theory was first explored in detail by social psychologist Leon Festinger, who described it this way:
Dissonance and consonance are relations among cognitions that is, among opinions, beliefs, knowledge of the environment, and knowledge of one's own actions and feelings. Two opinions, or beliefs, or items of knowledge are dissonant with each other if they do not fit together; that is, if they are inconsistent, or if, considering only the particular two items, one does not follow from the other (Festinger 1956: 25).
He argued that there are three ways to deal with cognitive dissonance. He did not consider these mutually exclusive.
1. One may try to change one or more of the beliefs, opinions, or behaviors involved in the dissonance;
2. One may try to acquire new information or beliefs that will increase the existing consonance and thus cause the total dissonance to be reduced; or,
3. One may try to forget or reduce the importance of those cognitions that are in a dissonant relationship (Festinger 1956: 25-26).
Cognitive Dissonance: Cognitive dissonance is a theory of human motivation that asserts that it is psychologically uncomfortable to hold contradictory cognitions. The theory is that dissonance, being unpleasant, motivates a person to change his cognition, attitude, or behavior. This theory was first explored in detail by social psychologist Leon Festinger, who described it this way:
Dissonance and consonance are relations among cognitions that is, among opinions, beliefs, knowledge of the environment, and knowledge of one's own actions and feelings. Two opinions, or beliefs, or items of knowledge are dissonant with each other if they do not fit together; that is, if they are inconsistent, or if, considering only the particular two items, one does not follow from the other (Festinger 1956: 25).
He argued that there are three ways to deal with cognitive dissonance. He did not consider these mutually exclusive.
1. One may try to change one or more of the beliefs, opinions, or behaviors involved in the dissonance;
2. One may try to acquire new information or beliefs that will increase the existing consonance and thus cause the total dissonance to be reduced; or,
3. One may try to forget or reduce the importance of those cognitions that are in a dissonant relationship (Festinger 1956: 25-26).
^
Without writing a massive essay on the subject and how it relates to the console wars, this. But to OVERsimplify, most people cannot afford all three consoles, or at the very least, they do not wish to purchase all three. So they have to justify their purchase and the PS3, being as pricey as it is, makes itself an easy target. So its positive traits will be overlooked so that the gamer can feel better about his or her own console. People who own multiple consoles are more likely to say positive things about each console while acknowledging the negative traits.
