Bitmap Frogs said:
Yes, they've done the marketing research. The conclusion they reached is that people that have no moral issues downloading games won't be motivated by lower prices, promotions, whatever. The other conclusion they reached is that 60$ is the higher games can be priced before demand goes way down. The reason the price has become standard is because what goes into the price deciding process is the same across all games and that has nothing to do with the content in the disc itself.
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I'll grant you that they probably have budget for research. But what the hell did that tell them regarding the market? It seems that with all their fancy research it should have told them how to sell to as much people as possible, but clearly they're just a bunch of morons because they have no idea what people wants case in point the success of Nintendo and Apple. Nintendo beat their marketing research to a pulp, Sony was clearly baffled by how the public reacted to their Ultimate Gaming Rig. As for apple, they're cashing it in selling music and software at a price point that people consider to be reasonable.







