code.samurai said:
Marketing research? No. The $60 price point for PS360 is standard and most publishers follow it blindly. Why do you think even games without replay value also costs $60? It's insane. |
Yes, they've done the marketing research. The conclusion they reached is that people that have no moral issues downloading games won't be motivated by lower prices, promotions, whatever. The other conclusion they reached is that 60$ is the higher games can be priced before demand goes way down.
The reason the price has become standard is because what goes into the price deciding process is the same across all games and that has nothing to do with the content in the disc itself.








