@twesterm, soriku and xman:
Gaming isn't probably their biggest division, but PSOne and PS2 profits helped a lot Sony when they botched hard sticking too long to Trinitron CRT's when everybody else was already switching to flat screen technologies, so I guess Sony should be willing to keep gaming division profitable, but as big and powerful as possible too, because, if needed again, they'll want the profits of a big division to be able to help others in difficulty.
Bravia are doing well now, but with the current winds of crisis, I'd bet Sony would like to play safe.
So, IMVHO, they'll try to balance profitability and market share, if they are given the opportunity to do so, and this means, always IMHO, price cuts as small as possible and only if really needed.
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