Playing the demo, the game looks good but Uncharted already blew it away. The only remaining positive of the game is the storyline. If it were fresh (maybe a month after Xbox360 release) it would definitely sell, but the story has been spoiled in many ways already.
Bioshock should really be a budget title, especially coming out the same month as LBP, SOCOM, *insert list*, etc.
This game should have come out at the beginning of the year, or before summer ended.It didn't even come out during peak season when it hit on the 360.