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Yeah, there are two tricks:

  1. You have to sign up for their credit card.
  2. You have to make the purchase by August 31st and it can take up to 30 days to process your credit applications (and is likely to take near that long).

Definitely seems like a good deal at first (and I thought it was a good deal when I saw the email this morning before doing the research-- was considering it) but I would seriously shy away from this.  What's more than likely to happen is you apply for the card, get approved in September, and have a new card (that you must make a purchase on by November I believe) that will probably get you in more trouble than you need and probably doesn't have the best rates.