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People saying MGS4 or FFXIII won't turn a profit are either Sony haters or off their rockers or maybe both. They will make a profit. Probably not to the extent the PS2 versions of those series did, but let's stop being rediculous.

Very few creative answers here. How about Bio Shock. We really have no idea what that game is going to do, but as a new IP and a release so close to Halo 3 it could end up kind of tanking. How about Heavenly Sword or something. New IPs are the ones we need to look at when looking at this issue. Stranglehold is a good answer I've seen.